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At National Book Awards, Google Tells the Book Industry to Go Screw Itself

Posted by Alex_Pasternack on Friday, Nov 20, 2009

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A stack of some highly unreadable “Google books” at the Google-sponsored National Book Awards party on Wednesday.

Having Google sponsor your big book party might feel a bit like having MTV sponsor your underground punk show, or the coal industry sponsor your climate change campaign, or a big computer maker sponsor your feisty, ragtag technology site. Sure, everyone’s doing it these days, but Google showed up at the National Book Awards after-party the other night on Wall Street looking awfully suspect. He wore borrowed tweed and spoke in accents, like some celebrity-turned-literary star: widely adored but also despised, even feared, for what he might do to this precious, fragile world of letters.

But say what you will about our soon-to-be library, librarian, bookstore, publisher and collective consciousness (and whatever you say will be stored forever on a server). This company has a real capacity for some famous literary devices, like metaphor and foreshadowing.

Alongside hundreds of free colorful notebooks and signs near the open bar plastered in Google’s logo, the company decorated the furniture with lots of stacks of books. Fake, dead books.

When she tired of roaming between the whisky-soaked conversations of nervous black-tied editors and James Franco, a friend tried to pick up one of the books. But she got the whole stack. Not only had the books been thickly painted in the company’s rainbow of colors, they’d been screwed and glued together to prevent them from ever being read, much less opened again. Someone commented that they still smelled like spray paint.

The targets of Google’s literary vandalism have already been scanned by the Google monster. One stack — none of them available for full reading on Google yet — contained Heart of the West by Penelope Williamson, Magic City by Jewell Parker Rhodes, Iceman by Chris Lynch, and Jacob Koppel Javits’ Order of Battle — another not so subtle hint that print is sinking like the Lusitania.

Sorry, did we mention that the whole thing was held at a lavish restaurant — on Wall Street?

We get it Google. We’re not gonna fight you. You can do whatever you want, including dropping ominous hints at our book parties, your Silicon Valley versions of the dead fish wrapped in a newspaper.

(A metaphorical newspaper of course, cuz they’re dead too.)

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  • The Finer Arts
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  • Default_avatar_small

    JesseKnight 3 months ago

    This is insane. So insane.

  • Doctor-manhattan-watchmen_small

    The_Good_Doc 3 months ago

    Part of me wants to say "fuck Google" but Google kind of kicks ass.

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    PixelBound 3 months ago

    Next thing you know they'll try to have us hold book clubs via Google Wave. It's coming.

  • A11_h_40_5878_small

    Another 3 months ago

    For me, I will always rather have something in my hands and a page to turn. Hitting a button on a Kindle isn't going to replace an old, smelly book by the fire.

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    cgertler 3 months ago

    agreed

  • Miracle_on_ice-eruzione_goal_celebration-300x297_small

    Jules 3 months ago

    I think there was another post here in regard to this, but some people think e-readers are more environmentally friendly. I haven't seen a study on this yet, but I'm willing to bet that books are actually better. When you factor in that in many cases books are shared, borrowed, given away, or traded in at used book stores, they have a longer life than lots of people realize. Also, if you're upgrading your e-reader every few years, most of the insides are not recyclable, and we all know how e-waste is turning into a real issue.

  • Images_small

    cacophobia 3 months ago

    yeah, if you can't beat it join it i love you google

  • Saturn_medium_small

    Tucker 3 months ago

    Why resist? Google is going to take over everything within a decade.

  • Norton_effect_small

    mariafds 3 months ago

    Here we come again, the cool kids controlling our minds.

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About the author

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Alex_Pasternack

my other card is a hard drive
New York, United States
Member since 2009

An enthusiast of science, technology and web surfing, Alex Pasternack has written about culture, politics and the built and natural environments in places as far afield as Sichuan, China, Ulan Ude,...

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